In September 2018, New Zealand became one of the first countries in the world to receive the cutting edge, science-based, health supplement TRU NIAGEN.
TRU NIAGEN supplementation supports healthy levels of NAD (Nicotinamide Adenine Dinucleotide), a molecule found in all living cells which powers your cells to support healthy brain function, skin, normal sleep patterns, cardiovascular health and overall cellular resilience.
NAD is present in each and every cell of our body. Without NAD there is no life. NAD is plentiful while we are teenagers - but once we get into our twenties, NAD levels gradually start to decline. By the time we reach our late forties, NAD levels have dropped by as much as 50% and as a consequence, cellular function can start to become a little irregular. As we progress into our fifties, we start to reach a tipping point where cellular energy and function decline further, opening us up to the usual range of age-related concerns.
Until recently, this decline in NAD has been thought to be an irreversible consequence of ageing.
TRU NIAGEN is the first scientifically researched substance to efficiently and sustainably support NAD levels in all cells.
TRU NIAGEN’s active ingredient, Nicotinamide Riboside, acts as a NAD precursor - which means when we take it orally, it converts to NAD. When we take TRU NIAGEN our NAD levels rise. Taking a daily dose of TRU NIAGEN supports healthy levels of NAD in cells so they can function at their best.
“Even when we are younger our NAD levels can be depleted any time we eat too much, drink too much, work too much, stay in the sun for too long, don’t sleep well, or get sick.” - Professor Charles Brenner, Head of Biochemistry, University of Iowa and the world’s leading NAD metabolism expert.
What else does NAD do in the body?
The heart and blood vessels use huge amounts of NAD to properly function and respond to physical stressors.
The brain and nervous system require the most NAD to function correctly.
Rudolph Tanzi, PhD, Harvard Professor and Director of the Genetics and Aging Research Unit at Massachusetts General Hospital reported recently that he takes supplements occasionally but TRU NIAGEN is one he makes sure he takes every day.
The kidneys, liver, pancreas have a high metabolic demand and are heavily dependent on NAD for normal, healthy function.
Skin needs NAD to repair the DNA damage caused by UV light and to maintain healthy levels of collagen and elastin. Between the ages of 40-60 years, NAD in skin declines a further 50%.
Circadian rhythm and healthy sleep patterns are dependent on NAD.
Maintaining muscle mass and strength, as well as athletic performance and recovery, are all dependent on healthy NAD levels.
Hormones: our body requires NAD for production of healthy levels of male and female hormones.
Immune function and healing: Any time we are sick or injured, NAD is required for a normal, healthy immune and healing response.
In fact, ALL our cells are dependent on NAD for proper function, no matter what our age - young or old.
“NAD has a role in wellness at every stage. It supports cellular function from the inside out. When NAD levels are low, our cells can't produce the energy they need to maintain our health as we age.” - Professor Charles Brenner, the world’s leading NAD metabolism expert. TRU NIAGEN is the first dietary supplement which is scientifically researched to sustainably support NAD levels in all cells - every time you take it!
“Many scientists believe maintaining healthy NAD levels is a key part of supporting our health span”
NAD is currently one of the biggest stories in health.
Within the cell, NAD is like the conductor of an orchestra, co-ordinating many important cellular functions.
- Converting food to cellular energy and enabling mitochondria with that energy
- Supporting DNA function
- Supporting normal production of male and female hormones
- Supporting the maintenance of healthy muscle mass and strength
BACKED BY SCIENCE
150 scientific studies, 22 ongoing studies, NSF International’s Certified for Sport® Certification.
Eminent scientists on TRU NIAGEN’s scientific advisory board include:
• University of Iowa Professor Charles Brenner
• Harvard University Professor Rudolf Tanzi
• Stanford University Nobel Laureate Roger Komberg (Professor of Structural Biology)
• Cambridge University Nobel Laureate Sir John Walker (Professor of Mitochondrial Biology).
TRU NIAGEN won’t clash with other vitamin supplements or medications.