NICOTINAMIDE RIBOSIDE AUTHENTIC, SAFE, & EFFECTIVE?
How to tell if your nicotinamide riboside (NR) supplement is authentic, and why you should know whether your product is counterfeit.
As a science-based company for over 20 years, we value safety, accuracy and transparency, and that ingredients matter -- especially when it comes to ingredients you put into your body. That is why it’s important to clarify misleading marketing materials from Elysium Health’s so-called “NR-E” ingredient. While the marketing language references “NR-E”, that is not what was used in the 2017 study cited by Elysium. In fact, the study actually used Niagen® which was in Basis™ at the time (but is no longer). “NR-E” is a newly listed ingredient on the Basis™ label as of 2020, and there is no published, peer-reviewed human data on “NR-E” nor has it been reviewed by any regulatory bodies.
In contrast, Niagen®, the sole active ingredient in Tru Niagen® from ChromaDex, was successfully notified to the U.S. FDA as Generally Recognized as Safe (GRAS) and as a New Dietary Ingredient (NDI). In addition, Tru Niagen® has been approved for sale by Health Canada, the European Commission and Therapeutic Goods Administration (TGA) of Australia—four of the most stringent regulatory bodies in the world. Lastly, Niagen® is shown to safely and effectively increase NAD+ levels in 9 published human studies, which you can find listed on ClinicalTrials.gov.
9 STUDIES SHOWING NIAGEN® SAFELY AND EFFECTIVELY INCREASES NAD+ LEVELS IN HUMANS
LOOK FOR “NIAGEN®” ON THE LABEL
NR is a patented ingredient, only sold as NIAGEN®. ChromaDex holds the patent rights to NR, and sells the ingredient to consumers as TRU NIAGEN®.
If you are taking or plan to purchase an NR supplement, look at your label to ensure “NIAGEN®” appears under the “Supplement Facts.” Any nicotinamide riboside product that does not say “NIAGEN®” on its label does not contain nicotinamide riboside that has been successfully notified to the FDA.
PURCHASE FROM THESE AUTHORIZED DISTRIBUTORS
TRU NIAGEN® – Directly from ChromaDex
NAD+ Cell Regenerator™ – Life Extension
Previously, ChromaDex sold its NIAGEN® ingredient which was featured in the following products:
Doctor’s Best Energy featuring Niagen
NR 200 + Lions Mane (Thrive Now)
BioCoenzymated Nicotinamide Riboside (Natural Factors)
N(R) Capsule NAD+ Booster™ – HPN
AVOID UNAUTHORIZED DISTRIBUTORS & BRANDS
ChromaDex is unable to identify all persons and companies who falsely claim to be authorized nicotinamide riboside distributors. We cannot guarantee the authenticity of other products sold via online shopping sites.
If you have questions, please feel free to contact us at firstname.lastname@example.org.