You Have Trillions of Cells In Your Body. Today, They Awaken.

TRU NIAGEN®'s active ingredient is nicotinamide riboside (NR), a unique molecule which has been scientifically researched to sustainably support NAD levels in our cells.

Why Your Body Needs NAD

NAD is an essential resource for energy production. But we lose up to 50% of our NAD levels between the ages of 40 and 60. When NAD levels are low, our cells have a harder time producing the energy they need to support our health as we age. Here are some of the reasons why healthy NAD levels is a good idea.

Every cell in your body needs NAD to turn food and drinks into energy.

Supports Muscle Recovery

Muscle cells use NAD to recover from workouts.

Supports Mental Clarity

The brain uses NAD to function normally


NAD helps support circadian rhythm for healthy sleep patterns

All our cells are dependent on NAD for cellular energy and maintenance. Heart, brain and blood vessel cells, nerve, bone and hormone producing cells as well as our liver, kidney and immune cells. In fact, all our cells are dependent on NAD for proper function, no matter what your age, young or old.


A new and exciting way forward for health as we age.

In September 2018, New Zealand became one of the first countries in the world to receive the cutting edge, science-based, health supplement TRU NIAGEN. 

What The Science Says

Scientists have known about the vital role of NAD since 1906. Since then, they’ve learned NAD is found in every living cell, and that it fuels the mitochondria, which keeps almost every tissue in the body healthy. In 2004, a landmark study by Dr. Charles Brenner uncovered a unique molecule called nicotinamide riboside (NR) that could sustainably support healthy NAD levels. Now with Dr. Brenner as our Chief Scientific Advisor, we’re bringing NIAGEN® to everyone.
8 Published Human Studies

All eight peer-reviewed published human studies confirm NIAGEN® is an effective way of supporting NAD levels in humans.

100+ Scientific Studies

Scientific studies at Dartmouth Medical School, University of Iowa, and École Polytechnique Fédérale de Lausanne lay the foundation for our human studies.

3 FDA Safety Reviews

NIAGEN® was twice successfully reviewed under FDA's new dietary ingredient (NDI) notification program.

20+ Owned and Licensed Patents

Our parent company, ChromaDex, holds a robust portfolio of domestic and international patents for both the production and distribution of NIAGEN®.

175 Research Collaborations

NIAGEN® has been independently researched by teams at Cambridge University, Northwestern University, Duke University, New York University, University of California, and many more around the world to uncover the full potential of NAD to support human health.

What The Press Is Saying

“Nicotinamide riboside is rare among supplement compounds in that it is being studied extensively, in trials funded by ChromaDex and other parties.”

“Another NAD+ booster, NR (nicotinamide riboside), found in ChromaDex’s Tru Niagen supplement can easily be purchased online.”

What Tru Niagen® is

TRU NIAGEN contains a unique molecule called nicotinamide riboside (NR), which has been scientifically researched to sustainably support NAD levels. We licensed the patents, supported the science, and manufacture our key ingredient NIAGEN® at cGMP facilities in the United States.

What's New

For the latest developments on TRU NIAGEN® and NAD, visit our science page.

“The power of nicotinamide riboside (NR) to sustainably support NAD impressed me back in 2004 when I discovered it. Now, 14 years and 42 publications on NAD later, its unique ability to restore balance in the face of metabolic stress continues to amaze me.”

- Dr. Charles Brenner, Ph.D., World’s Foremost Authority on NAD Metabolism