OUR SICENCE
Nicotinamide Riboside: A Supernutrient for Your Cells
Nicotinamide riboside is a groundbreaking ingredient that fuels your body from within.
Your health starts with your cells. Everything you do in life depends on the constant cycle of using and regenerating energy throughout your cells. Scientists have known for decades the importance of a coenzyme (a molecule that binds with proteins) called NAD+ (nicotinamide adenine dinucleotide) plays a vital role in the processes of your body. NAD+ helps create cellular energy and support cellular repair throughout your trillions of cells—and organs—throughout your body.

Your NAD+ supply declines with age as well as in response to stressors on your body including alcohol consumption, intense exercise, and lack of sleep. However, in 2004, Dr. Charles Brenner discovered a naturally-occurring nutrient in milk called nicotinamide riboside. This micronutrient supports NAD+ levels by 40-50%.
While nicotinamide riboside can be found naturally in certain foods, you cannot get anywhere near the amount you need through a normal diet to effectively support NAD+ levels. That is why we created Tru Niagen®, the only patented, broadly studied, and reviewed nicotinamide riboside in the world.
One of the Most Well Researched Patented Supplements on the Market
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40+
Human Clinical Studies
Backed by peer-reviewed published studies.
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1
Nobel Prize Winner
A Scientific Advisory Board of world-leading researchers.
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50+
Patents
Backed by innovation gold standards in the supplement space.
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500+
Published Scientific Studies
NR is well-researched in published preclinical and clinical studies.
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“The power of this micronutrient to support NAD+ impressed me back in 2004 when I discovered it. Now, 14 years and 42 publications on NAD+ later, its unique ability to support balance in the face of metabolic stress continues to amaze me.”
Charles Brenner, Ph.D., Niagen Bioscience's Chief Scientific Advisor
The scientist who discovered nicotinamide riboside's utility as a micronutrient.
Niagen NR v NMN
Niagen®, our patented form of nicotinamide riboside (or NR) and NMN (nicotinamide mononucleotide) are two of the most prominent NAD+ precursors on the market today. While it’s in our interest to promote NR, it’s also important to note that NMN does fall short as a dietary supplement when it comes to quality, scientific rigor, and regulatory acceptance.
In recent years, NAD+ has come to the forefront of research on ageing, health, and disease. However, the popularity of NAD+ research has also opened the door for misinformation about NAD+ and NAD+ precursors.
For example, an NAD+ precursor is a “building block” for the cell to build NAD+. However, orally consumed NMN is technically a precursor to nicotinamide riboside ("NR") and must be converted to NR before it can pass through cell membranes. Inside the cell, the NR converts back to NMN, and then to NAD+. Given that NR can enter cells, this distinction is important to make when it comes to efficiency.
So, which one should you trust? The evidence overwhelmingly favours NR (aka Niagen), but here’s a breakdown to adequately assess both NAD+ precursors in detail.
A new clinical study shows that Niagen® effectively supports NAD+ levels.
34 healthy and overweight adults were chosen at random to take NIAGEN® or a placebo for eight weeks. The study proves Niagen® supports NAD⁺ levels.
FAQ's
What is Tru Niagen?
Tru Niagen is a breakthrough NAD+ boosting supplement based on decades of scientific research designed to support your body at the cellular level. Its key active ingredient, nicotinamide riboside (NR), is a patented form of vitamin B3 that helps your body naturally boost NAD+ – a vital molecule your cells need to function at their best.
Tru Niagen sets the gold standard in scientific rigor, quality, and transparency. It's backed by a Nobel Prize winner, 40+ human clinical studies, 400+ published scientific studies, and has been accepted by the world’s most rigorous regulatory bodies.
It's also trusted by customers worldwide as a simple daily step to help your cells stay strong, energised, and ready to meet life’s demands.
How does Tru Niagen® work?
Every cell in your body is fueled by NAD+, a vital coenzyme that fuels cellular energy and repair throughout your entire body. NAD+ levels naturally decline with age (up to 65% between ages 30 and 70), so replenishing NAD+ levels is essential for maintaining your cellular health, energy, and vitality.
Tru Niagen is a revolutionary supplement backed by decades of research and is clinically proven to increase NAD+ up to 50% with a 300mg daily dose.
Powered by Niagen®, our patented form of nicotinamide riboside (a unique form of vitamin B3), Tru Niagen is one of the most well-researched, efficient, and superior NAD+ precursors available, ensuring you get the best for your health.
Do I need a subscription?
No. Our subscriptions can save you up to 25% each month, with free AUS and NZ shipping, and can save you time, but you’re never obligated to enroll. Your Tru Niagen NAD+ journey is entirely in your hands.
How much research has been done on Tru Niagen®?
We're very proud to say that Tru Niagen stands at the forefront of NAD+ supplementation. It is backed by over 25 years of research in partnership with some of the brightest minds (including a Nobel Prize winner) and some of the most credible health institutions (300+ global research collaborations) in this area of science. It's one of the most well-researched supplements (500+ published scientific studies) on the market -- with over 50 patents covering the many revolutionary breakthroughs we've discovered.
Research continues worldwide, with ongoing studies exploring benefits for metabolism, neurological function, and healthy ageing. Decades of rigorous science make Tru Niagen one of the most trusted NAD+ supplements on the market.
What’s the difference between Tru Niagen® and NMN?
Tru Niagen contains Niagen (nicotinamide riboside, or NR), a patented and clinically studied NAD+ precursor shown to effectively increase NAD+ levels in humans.
NMN (nicotinamide mononucleotide) is another precursor for NAD+. However, preclinical studies show NMN is often converted to NR outside of cells – before absorption, meaning it may not be as effective at supporting NAD+ levels.
Tru Niagen is the most well-studied, science-backed, premium NAD+ supplement with decades of research supporting its efficacy.
How do I know the Tru Niagen I’ve purchased is legitimate?
If you’ve ordered and received bottles from www.truniagen.com.au or www.truniagen.co.nz you’ve purchased from the official Australasian distributors of Tru Niagen®.
I ordered Tru Niagen® from another reseller. How can I tell if it's fake or counterfeit?
Please email customercare@truniagen.com.au if you're concerned about the legitimacy of the product you've received.
Why are there some negative reviews online?
Many of the negative reviews relate to unauthorised sellers and counterfeit product. Products received from unauthorised sellers may be expired, contain other ingredients which could be harmful to your health. By purchasing from us you will be receiving verified, batch-tested, authentic Tru Niagen® with a NZ/AUS-based customer support team.
Are there any dietary restrictions?
Tru Niagen is well tolerated for most dietary needs. Our NAD+ products are made without the following: Dairy, Fish, Eggs, Shellfish, Peanuts, Corn, Tree Nuts, Latex, Soy, Gluten, Animal By-products, and Artificial Colours and Flavours.
Are there negative side effects?
No negative effects have been reported in published clinical trials of Tru Niagen's NAD+ supplements. As with any supplement, if you ever feel any discomfort or notice side effects, it’s best to stop taking it and check in with your healthcare provider.